RIDE WILD
Riding the longest moto trail in the United States.
RIDE WILD
An Adventure Film Collaboration with Isaac S Johnston & Brake Magazine.
Ride Wild
The Story
There was a time in America when it was an adventure to cross from New York to San Francisco, when Canada to Mexico was considered a real challenge.
Nearly every road has been paved over and even the most remote corners of the globe seem to have infinity pools and “influencers” snapping posed selfies.
If you have the spark to explore, it can feel like you’ve missed your time. Cue Isaac’s discovery, a dirt trail from Utah, 1,400 miles north through the wilds of Idaho to Canada. It’s the last remaining continuous trail of this length in the Lower 48.
Our group will spend 14 days riding motos through desert sand, over 10,000 ft passes and around pristine blue alpine lakes. We will highlight a rare moto exploration adventure that still exists in the shadow of widespread trail closures. The mythical ride through the wilderness that our fathers still talk about around the campfire.
We’ll ride it before it’s gone forever.
“Marketing is no longer about the stuff you make, but the stories you tell”
Concept Imagery
144,000
Isaac Jonston - Instagram
64,200
Brake Magazine - Youtube
100 - 300K views
Estimated Project Reach
245K Monthly Views
Brake Magazine Youtube Subscribers
PROJECT OUTPUT & DISTRIBUTION
Deliverables
The goal of this project is to create a multi-faceted story shared across multiple mediums and platforms. A magnetic short film, stunning images and engaging articles shared through social and traditional media.
Estimated Reach - 100K - 300k Views
OUTPUT -
A positive and engaging short film designed specifically for online platforms.
An Instagram Story specific, vertical video series of the whole project.
A library of stunning images for use on social, web, print and other marketing campaigns.
Written feature syndication.
Distribution
We know you want great content, but it’s nothing without a plan to share it with the world. Below is a list of potential platforms and potential reach. Our distribution reach can be adjusted to suit your budget and intended audience.
Social -
Isaac S Johnston - 144,000 - Instagram | Specialising in Adventure Lifestyle Content
Brake Magazine - 64,000 - Youtube | Specialising in Adventure Motorcycle Content
Web/Print -
Vahna (Formerly Meta)
Enduro21.com
THE TEAM
ISAAC JOHNSTON
Infectious enthusiasm, excitement and a thirst for life underpin Isaac’s approach to everything. From his game changing Instagram stories, to a world-class photography portfolio there isn’t much he can’t do.
Growing up in Montana, Isaac’s progress into living and breathing an adventure lifestyle is no shock. Coupled with his creative touch and comfort in front of camera as a host, Isaac is the perfect team member for this project.
Working for four years as a producer for well known photographers and filmmakers, Isaac created massive, large scale campaigns for LandRover, Canon, Asics, Danner and others.
Skillset - Producer, Photographer, Film Maker, Social Media Expert, Adventure Sports Expert, Host, Model.
LLEWELYN PAVEY
Aussie born ‘Llel Pavey’ lives to pack as much into life as possible. He’s got a huge smile, an intrinsic love of the outdoors, adventure sports, and of creating unique content.
Over the last ten years, he has made his name traveling, competing, writing and photographing for magazines all around the world. As a specialist in adventure travel on motorcycles, he finished the world’s toughest motorsports race, the Dakar Rally.
Llel is an expert in making content in challenging scenarios and brings a key skillset and detailed knowledge to the team.
Skillset - Photographer, Adventure Film Maker, Motorcycle Riding & Instructional Specialist.