Scramblers in the ALPS
Following an ancient road through Europe’s most iconic landscape.
“Marketing is no longer about the stuff you make, but the stories you tell”
The Concept
The Perfect Scramble.
La Via De Sale.
Across the Alps from France to Italy is a dirt road nearly a thousand years old. For 800 years it was a gateway for travellers to move goods across Europe’s biggest mountains.
While modern adventure bikes are the perfect tool on a paper, telling the story of an ancient place, a place where people have walked, ridden and explored for thousands of years needs something a little different. Something a little less clinical, a little softer on the edges and a little more free feeling. Before there were adventure Bikes, or enduro bikes, there were scramblers. They did it all, traveling, racing, exploring or mashing around the farm and this story is that.
—-
The Outline
The core of the film is to ride the Via Del Sale from France to Italy and explore one of europe’s easiest to access and most dramatic adventure riding locations. High Altitude mountains filled with castles, military roads and some of the most dramatic views west of Himalayas.
It’s a story about exploration, friendship and holding onto what makes adventures in life so good. Discovering the incredible place landscape on doorstep, the history of the people that came before us, the people that will follow us and to tell that story, a vintage, nostalgic moto aesthetic is perfect. Scramblers, saddle bags, wild camping with the bears, rugged rocky mountains and sunsets we’ll never forget.
Concept Imagery
Concept Video
Scramblers in the Rockies by Motorcyclist Magazine
The idea of scramblers in the mountains is not a new one. Motorcyclist made this video 8 years ago and it’s the inspiration for our concept. However, outside of the name and the idea of riding scramblers in the mountains, our film follows a a distinctly ‘Brake Magazine’ style.
We’ll be following the story that unfolds on our adventure, looking for incredible views, stunning drone shots and a vibe that takes you back to the 1960’s and 70’s. Old film, classic road trip feels and a group of mates exploring.
The perfect scramble.
PROJECT OUTPUT
Potential Deliverables
The aim of this project is to produce a single piece of outstanding film content for social media accompanied by a selection of stunning photographic content.
OUTPUT
One ten minute, incredibly engaging, short film.
Instagram Reels specific content.
A library of stunning images for use on social, product brochures and other marketing campaigns.
All deliverables can be tailored for content and budget requirements.
Advertising Options
1 x 60 second advert in video.
Logo placements.
Product Callouts.
Description Links.
Collaborative Posting on Instagram.
Example Video | https://youtu.be/OFl-FMWooZo
Estimated Cost | POA